Leading Queensland nutrition and wellness company Fixx Nutrition poised for significant growth in 2022
Queensland headquartered nutrition and wellness company Fixx Nutrition is fast-tracking its global expansion in 2022 off the back of significant growth over the past year.
In the past 12 months, it announced an Australia-wide distribution deal for its products with Woolworths Supermarkets, bringing its retail presence to over 1,000 stores nationally and becoming the official sports nutrition partner for one of Australia’s largest marathons, the 2022 Village Roadshow Theme Parks Gold Coast Marathon.
The company is now looking to fast-track its global expansion where it is already in 15 countries with the lucrative North American sports market firmly in its sights.
According to Fixx Nutrition co-founder Jan Buchegger, growing global interest in its products is being driven by its CrampFix product range, a scientifically designed formulation inspired by an age-old cure for cramps – pickle-juice.
“Over the past five years, interest in our products has exploded exponentially as both athletes and the general public seek healthy, natural alternatives to pharmaceutical relief for cramping,” Mr Buchegger said.
“Our CrampFix product range is the recognised category leader in Australia, with it being a first-choice product for not just athletes seeking cramp relief, but also older Australians and people with chronic illnesses requiring relief from rapid onset cramping. This recognition is driving our global growth, and we are now looking to build our presence across Australia, Asia, and North America over the next 12 months as we continue to scale.”
Fixx Nutrition was founded in 2017 by Michelle and Jan Buchegger following the sale of their previous business, food manufacturer and supplier Fehlbergs Fine Foods to Australian food giant Riviana.
A late-night phone to procure some pickle juice from a leading sports scientist for athletes in his care was the impetus for Jan and Michelle to move into the sports nutrition category.
Both passionate athletes committed to ensuring that their product range was derived from all-natural, ethically sourced, and Australian-made products.
For Jan, the company’s focus is now on capitalising on the growing interest in their product range, particularly CrampFix – a product firmly in the global spotlight as more athletes use pickle juice formulations to relieve cramping.