How did we develop our UNIQUE, INNOVATIVE & EFFECTIVE CrampFix product range?
CrampFix was specially developed to be used by cramp-prone football players. Many AFL (Australian Football League) and Rugby Union players were frequently suffering from painful muscular cramps during matches, even to the point of sitting out valuable minutes on the sidelines, stretching and massaging their legs, trying vehemently to relieve these cramps as quickly as possible so they could return to the field. In many instances, key players were sidelined, missing valuable on-field time during crucial matches. These players needed something that could provide instant relief, in an easy to use pack to minimise time off-field.
In conjunction with an Australian Rugby Performance Coach, various formulas and packaging variations were trialed and tested on national rugby players. After three years, in 2017, CrampFix was finally perfected and now professional athletes around the world swear by it!
We are continuing to research and explore innovative ideas to resolve cramping and other areas of nutrition.