
OUR STORY
A NATURAL FIXX FOR EVERYDAY CHAMPIONS
We combine proven science with nature's wisdom to create sports nutrition that actually works. Whether you're chasing medals or daily peak performance, we've got your back with clean, powerful formulas.
TRUSTED BY:
Pro teams including the Wallabies, UK Cricket & Football, the Australian Cricket Team, the Springboks and many more use Fixx Nutrition products
1,000 + Australian retailers (incl. Woolworths nationally)
Athletes in 15+ countries worldwide
Official Sports Nutrition Partner of the iconic Gold Coast Marathon
Thousands of everyday athletes chasing their personal bests

Born from cramps; to defeat cramps
When SunRice acquired our successful food manufacturing business Fehlbergs Fine Foods in 2017, we (Michelle and Jan Buchegger) were ready for their next challenge.
With over 25 years in the food industry, we knew the power of natural ingredients.
But when a leading sports scientist called us late one night in 2016, urgently seeking pickle juice for his athletes, we never imagined it would lead us to change sports nutrition forever.
That late-night call sparked something in us. Why were professional athletes relying on ordinary pickle juice? We know that some people love it but it certainly fits the bill of being an acquired taste. There had to be a better way.
So we began experimenting with a specially formulated, all-natural pickle juice concoction. Our testing ground? A team of professional rugby players who were fighting against muscle cramps that cut their performance short.
Two years of rigorous testing, countless formulations, and endless feedback sessions later, CrampFix® was born – the world's first specialised natural anti-cramping formula.
Inspired by every athlete, driven by every goal
While we initially created CrampFix® for professional athletes, something unexpected happened. We started receiving messages from people from all walks of life – marathon runners, weekend warriors, and even people suffering from nighttime leg cramps. Their stories touched us deeply.
Just as incredibly, this initial foray into sports supplements opened a new door for us to pursue and combine our accumulated knowledge around creating nutritious and natural food products with our passion for sports.
At Fixx Nutrition, we’re here for you—the amateur runner chasing a personal best, the cyclist tackling a new trail, and the professional athlete competing on the global stage.
Our products are for people like you who live and breathe fitness. You track your stats, you plan your meals, and you demand the best for your body. We exist to meet that desire with natural, effective, and transparent nutrition.
TESTIMONIAL
"I am writing to thank you so much for your wonderful products CrampFix. I only discovered it about 2 years ago and it works like magic for me. I’ve suffered with severe cramps for many years and the relief I get instantly is amazing, so much so that I’m telling anyone I know who needs to get the same relief I get. It’s a miracle product. So again, Sincere Thanks!"
Loretta, NSW - July 2022
More than just cramp relief
Today, we're proud to manufacture all our products in our Burleigh Heads facility in Queensland. Our range has grown from the original CrampFix® to over 16 innovative products including Fuel X and Fuel X PRO, energy-boosting sports drinks that replace lost electrolytes and provide the sustained energy you need to perform at your best.
We even developed a Cold Brew Coffee Shot to give you a natural caffeine boost without the synthetic additives found in other products.
We developed all-natural energy gels that are easy to use and won’t upset your stomach.
Each product reflects our obsession with helping you live your best life.

What sets us apart? Transparency.
Every product we create follows one simple rule: if you can't read and understand the label, it doesn't make the cut. No artificial colors, no synthetic additives – just natural, effective solutions.
But what really drives us is our mission: helping people reach their goals and have FUN doing it. Fixx Nutrition is a community for anyone pushing their limits.
We believe there's always a natural solution to increasing athletic performance, and we're here to prove it.

Then the cramps hit us…
The Australian market was initially tough to crack, but we persevered, getting to the grassroots of the sporting industry. A turning point came at the 2017 Ironman Australia competition, where our cramping station gave struggling athletes new hope.
When COVID-19 hit in 2020, we faced our biggest challenge yet. With sporting events cancelled, we had to pivot. When you are a sports nutrition company this could be seen as a little bit of a hurdle…
But as athletes ourselves (Jan has completed 10 marathons and three ultramarathons), we know that obstacles are just opportunities in disguise.
Today, we can proudly say that we are the official nutrition partner for multiple athletic events and our products can be found globally. Most importantly, we have not lost sight of our passion for helping amateur and professional athletes alike achieve their goals using our products, safe in the knowledge of their quality and efficacy.
About time for a Fixx
If you're tired of:
- Performance-limiting muscle cramps
- Sports nutrition products filled with artificial ingredients
- Unclear labels and mysterious additives
We've been there. That's why we created Fixx Nutrition – for YOU, for athletes, by athletes who demanded better from sports nutrition and decided to create it.
Jan & Michelle Buchegger