Fixx Nutrition Enters Ninth Year with Global Expansion and Elite Sporting Partnerships
Gold Coast, Queensland - From its beginnings as a local Gold Coast innovator to becoming a fixture in the locker rooms of the English Premier League, Fixx Nutrition today celebrates nine years of disrupting the endurance sports market.
As the brand enters 2026, it marks a significant milestone with a formal expansion into the United States and United Kingdom markets and the appointment of professional athlete and nutritionist Dani De Francesco to its in-house team.
The Australian-owned company has evolved into a global powerhouse, with its science-backed, gut-friendly range now utilised by international cricketers, world-class cyclists, and marathon runners across the globe.
This growth has been driven by the brand’s "function over flavour" philosophy and its unique neuro-muscular approach to performance.
"Securing the Gold Coast Marathon as our hometown partner was a pivotal moment, but seeing our products used on the world stage - from the EPL (English Premier League) to the IPL (Indian Premier League) - is truly humbling," says Michelle Buchegger, Co-founder of Fixx Nutrition.
"As we head into our tenth year, our focus remains on the community. We are grounding our operations to ensure we can support the massive demand we’re seeing in the Northern Hemisphere."
The 2026 strategy is further bolstered by the appointment of Dani De Francesco.
As both a professional athlete and a qualified nutritionist, De Francesco will lead the brand’s technical education and product refinement.
"We have always been a brand that is 'athlete-tested,'" says Co-founder Jan Buchegger.
"Our products like Fuel X and CrampFix aren't just designed in a lab; they are refined through thousands of kilometres of feedback. We prioritise natural, plant-based ingredients because we believe athletes shouldn't have to compromise their health for a personal best. With the addition of Dani to our team, we are doubling down on that commitment to clinical and athletic excellence."
As Fixx Nutrition eyes a packed 2026 calendar supporting athletes in events as diverse as the Gold Coast Marathon to Ultra Trail events, the brand remains dedicated to its founding mission; providing all-natural, highly functional fuel that eliminates the "bonk" and stops cramps in their tracks.
For more information or media inquiries, visit fixxnutrition.com.
About Fixx Nutrition
Fixx Nutrition offers a range of all-natural, functional nutrition solutions, all are made in our own Burleigh Heads based manufacturing facility in Queensland, Australia. We’re driven by an obsession to innovate and offer our customers highly effective products that help improve their lives.
Founded in 2017, offering customers highly effective all-natural products that will help improve their lives. All products are developed and manufactured in their Burleigh Heads-based HACCP-accredited production site in Queensland.
CrampFix is our signature product which offers very fast relief from muscle cramps. Originally developed for professional rugby players, CrampFix is sold in 1000+ retailers in Australia and is exported to 15 countries. The sports range is used by many professional teams, including the Wallabies, UK Cricket & Football, and the Springboks. The range also includes a product for rapid relief of non-exercise-related muscle cramps.
In November 2020, we broadened our product range with the development and launch of a sports fuel range for endurance athletes. Fixx Nutrition was recently appointed as Official Sports Nutrition Partner for the iconic Gold Coast Marathon beginning from 2022. They were also named the official nutrition partner of the Canberra Times Marathon Festival from 2022.
To learn more, visit fixxnutrition.com
For all media enquiries, images, or interviews, please contact Michelle Buchegger e michelle@fixxnutrition.com /
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