Fixx Nutrition Caps Off an Incredible 2025 With Further Global Expansion on the Horizon
Gold Coast, QLD - All-natural sports nutrition brand Fixx Nutrition is capping off an incredible 2025 with further global expansion on the cards for 2026.
2025 saw it announce an exclusive distribution partnership with America’s leading eCommerce marketplace for endurance athletes nutritional needs, The Feed, as well as a number of event and sporting partnerships as it grew its global footprint.
2026 will see it further build its presence in the United Kingdom, European, South American and Asian markets as demand grows for its range of sports nutrition products, led by its iconic CrampFix range.
According to Fixx Nutrition Co founder Jan Buchegger, 2025 has been the biggest year yet for the brand and he is looking forward to what’s in store for 2026.
“2025 truly represented a defining moment for the business as it continues to scale internationally, with our partnership with The Feed representing one of our biggest milestones as it launched us into the US market,” said Mr Buchegger.
“2026 is looking to be just as significant from a growth perspective with a major expansion into the European market on the cards, along with building our presence in the UK, South America and new parts of Asia and the subcontinent. Our focus will be to not only grow our presence in key markets, but also to continue to partner with major events, and support both grassroots and professional athletes in Australia and around the world as we look to become one of the world’s leading sports nutrition brands.”
Fixx Nutrition was founded in 2017 by Michelle and Jan Buchegger following the sale of their previous business, food manufacturer and supplier Fehlbergs Fine Foods, to Australian food giant Riviana. A late-night phone call to procure some pickle juice from a leading sports scientist for athletes in his care was the impetus for Jan and Michelle to enter the sports nutrition category.
Following this call, they embarked upon a journey to trial the benefits of using a humble jar of pickle juice to improve athlete performance. CrampFix® was the end of this journey and is now its signature product, offering fast relief from muscle cramps. They began testing their specially formulated, all-natural pickle juice concoction on a team of professional rugby union players, with the aim of lengthening their on-field performance time by eliminating muscle cramps.
Fast-forward to today and CrampFix® is sold in 1000+ retailers in Australia. Professional sporting teams using CrampFix® include the New Zealand, England, and Pakistan cricket teams, the Wallabies, UK Football, and the Springboks, as well as many professional and amateur athletes and individuals from sporting codes as diverse as cycling, AFL, NRL, running, and Triathlons, to name a few.
This emphasis on all-natural products using only natural ingredients, twinned with the transparency of what is used in each Fixx Nutrition product, has made the brand a favourite for amateur and professional athletes alike.
It is with this focus in mind that Fixx Nutrition appointed professional cyclist and dietician Danielle De Francesco to the team to help further drive the development of its products.
According to Fixx Nutrition Co-founder and Chief Growth Officer Michelle Buchegger, this appointment aligns with the mission of the brand to provide the best possible sports nutrition products, informed by the physical requirements of athletes.
“Our mission is to be recognised by athletes globally as the world-leader in sports nutrition products and solutions; the appointment of Danielle to to the team highlights our commitment to providing the best all-natural products,” Ms Buchegger said.
“Our goal is to develop products that people love, rely on and can count on come race-day, knowing that there is a consistency in ingredients and efficacy as we know that the slightest variance can cause issues come race-day,” said Ms Buchegger.
About Fixx Nutrition
Fixx Nutrition offers a range of all-natural, functional nutrition solutions, all are made in our own Burleigh Heads based manufacturing facility in Queensland, Australia. We’re driven by an obsession to innovate and offer our customers highly effective products that help improve their lives.
Founded in 2017, offering customers highly effective all-natural products that will help improve their lives. All products are developed and manufactured in their Burleigh Heads-based HACCP-accredited production site in Queensland.
CrampFix is our signature product which offers very fast relief from muscle cramps. Originally developed for professional rugby players, CrampFix is sold in 1000+ retailers in Australia and is exported to 15 countries. The sports range is used by many professional teams, including the Wallabies, UK Cricket & Football, and the Springboks. The range also includes a product for rapid relief of non-exercise-related muscle cramps.
In November 2020, we broadened our product range with the development and launch of a sports fuel range for endurance athletes. Fixx Nutrition was recently appointed as Official Sports Nutrition Partner for the iconic Gold Coast Marathon beginning from 2022. They were also named the official nutrition partner of the Canberra Times Marathon Festival from 2022.
To learn more, visit fixxnutrition.com
For all media enquiries, images, or interviews, please contact Michelle Buchegger e michelle@fixxnutrition.com /m + 61 (0) 405 199 708