Fixx Nutrition Named Official Nutrition Partner for Atlas Events’ 2026 National Running Calendar

Gold Coast, Queensland -  Fixx Nutrition, Australia’s leader in all-natural, gut-friendly endurance fuel, is proud to announce its multi-year partnership with Atlas Events as the Official Nutrition and Hydration Partner for their premier 2026 national event roster.

The partnership will see Fixx Nutrition’s world-class range, including Fuel X and Gel X Pro, fuelling thousands of participants across Australia’s most iconic running festivals, including the Brisbane Marathon Festival, Sunshine Coast Marathon, Hobart Marathon Festival, and 7Cairns Marathon.

The collaboration unites two Queensland powerhouses dedicated to elevating the athlete experience. Atlas Events is renowned for its "boutique" marathon experiences and "hero carpet" finishes, while Fixx Nutrition provides the technical fuel required to get athletes there.

"At Atlas Events, we focus on building long-term partnerships that help our events grow and connect more people to running," says Jason Crowther, Managing Director of Atlas Events. 

"Fixx Nutrition’s commitment to natural, functional products aligns perfectly with our mission. We want our runners to have the best possible fuel on course to ensure they can perform at their peak and enjoy every kilometer."

Participants in the 2026 calendar will have access to Fixx Nutrition’s Fuel X Tropical Electrolyte Drink Mix at aid stations, alongside the brand's signature Gel X Pro Energy Gels. These products are specifically developed to be gut-friendly, utilizing a dual-carb formula to prevent the "bonk" and digestive distress common in long-distance racing.

"This year, we’ve made a strategic decision to support an expanded roster of endurance events as part of our mission to aid people pursuing high performance," says Jan Buchegger, Co-founder of Fixx Nutrition. 

"As athletes ourselves, we know the difference that the right hydration and cramp management can make. Partnering with Atlas Events allows us to support runners across the country, from the sea-level speed of the Sunshine Coast to the scenic challenges of Hobart."

The partnership also highlights the expansion of multi-day challenges, such as the Fixx Nutrition Gold Coast Double, and the newly announced Rio Tinto Half Marathon in Brisbane. To support these grueling back-to-back efforts, Fixx will provide educational resources and recovery protocols to help athletes back up their performance.

"We aren't just providing drinks on course; we are providing a complete performance ecosystem," says Co-founder Michelle Buchegger. 

"From our CrampFix neuro-response shots to our Protein X plant-based recovery, we are with the Atlas runners from the starting gun to the finish line."

For more information on the 2026 event calendar or to shop the Fixx Nutrition range, visit fixxnutrition.com or myatlasevents.com.au.

For more information or media inquiries, visit fixxnutrition.com.

About Fixx Nutrition 

Fixx Nutrition offers a range of all-natural, functional nutrition solutions, all are made in our own Burleigh Heads based manufacturing facility in Queensland, Australia. We’re driven by an obsession to innovate and offer our customers highly effective products that help improve their lives.

 

Founded in 2017, offering customers highly effective all-natural products that will help improve their lives. All products are developed and manufactured in their Burleigh Heads-based HACCP-accredited production site in Queensland. 

 

CrampFix is our signature product which offers very fast relief from muscle cramps. Originally developed for professional rugby players, CrampFix is sold in 1000+ retailers in Australia and is exported to 15 countries. The sports range is used by many professional teams, including the Wallabies, UK Cricket & Football, and the Springboks. The range also includes a product for rapid relief of non-exercise-related muscle cramps.

 

In November 2020, we broadened our product range with the development and launch of a sports fuel range for endurance athletes. Fixx Nutrition was recently appointed as Official Sports Nutrition Partner for the iconic Gold Coast Marathon beginning from 2022. They were also named the official nutrition partner of the Canberra Times Marathon Festival from 2022. 

To learn more, visit fixxnutrition.com 

 

For all media enquiries, images, or interviews, please contact Michelle Buchegger e michelle@fixxnutrition.com /

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